4 Steps to Achieving an Effective Direct Mailer Strategy

From an Account-Based Marketing perspective, one important thing to keep in mind about direct mail is that one strategy certainly does not fit all. While volume is important, I have found much more success with targeted, personalized mailers. If you decide to adopt an ABM direct mail approach, here are some tips to utilize.

Step 1: Identify Who to Target

The first step I take to execute a successful direct mail campaign is to identify the right person to target within an organization. Typically, I look for two types of prospects — the executive and the practitioner.

Connecting with an executive (who is likely the decision maker) is a fantastic way to put BrightFunnel on his or her radar. Even though I may not receive a response directly from the executive, I’ve found that a mailer often leads to internal discussions, followed by a demo request from the executive’s direct reports.

I also like to target marketers who will become the everyday users of our platform if they were to become customers. For us, this group consists of Demand Generation Marketers, Marketing Operations folks, Digital Marketers, and Field Marketers to name a few. I like sending direct mailers to these folks because our value proposition resonates with them and they likely receive fewer mailers than their executives!
Step 2: The Perfect Package

My next step is designing the perfect package.

In order to identify what my prospect cares about, I comb through their social media channels to see what they’re posting about. One example of a direct mailer I sent was a pasta package! This came about when I selected a VP of Marketing I wanted to target and looked through her social channels. On her Twitter account, I saw that she and her two sons LOVED pasta. I did a little shopping and found some fun-shaped pasta that I thought she and her boys would appreciate. I sent the cool pasta with some locally made tomato sauce her way. This VP responded to me immediately!  In a world where everyone’s days are super busy — this was a huge win for me, and she also mentioned in her email to me that this was the “most creative outreach she’s ever received.”

I like using social media because it’s an effective resource to learn about my prospects. I don’t always discover something that will resonate with my prospect personally, so when if all else fails, I’ve found a lot of success sending cookies.

Read more: https://goo.gl/vUMjZt
Visit: https://goo.gl/xxMqNM 

Happy Lohri 2018

May the bonfire give you warmth and joys of life, rewari and gachak bring sweetens to your relationships, moongphalli and til add crispness to your actions, and the kite of your success soar high into the sky! Happy Lohri! #HappyLohri2018

visit: https://goo.gl/8aSMkt

5 Steps to a Powerful Digital Marketing Strategy

5 Steps to a Powerful #DigitalMarketing Strategy

According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity. But here’s the thing: if you don’t have a plan in place how can you expect to grow and innovate, to measure meaningful results and to learn from past mistakes?

It’s time to stop panicking about next year or next month and start crafting a plan that can pack a powerful punch. We’ve selected the 5 most important steps that you, the decision maker should take to ensure that your digital marketing efforts create a real impact on your bottom line.

Visit: https://goo.gl/w8yTnL
Source: https://goo.gl/WU7pj9

Facts Digital Marketing for 2017

#DigitalMarketing  #bestdigitalmarketing #ideobiz

It’s gotten to the point where I don’t believe any of them, and find myself ignoring all of them, which is probably not the greatest approach. So what do we do?

We need facts. Since Google’s algorithm changes every 7 hours, thriving online is always going to be a moving target, so hard facts are a rarity. And oftentimes, what was a hard fact yesterday is old news today, and doesn’t even apply anymore.

So in the spirit of finding something actually helpful to you and your digital marketing efforts, let’s get into a few facts that we do know, and see how they might apply to you:

visit: https://goo.gl/DmQEAc
read more: https://goo.gl/TSAEV6

10 benefits of Email Marketing

10 benefits of #emailmarketing

Email marketing is utilised by thousands of businesses of all sizes across the globe. Those who are unfamiliar with this method of advertising may not immediately understand why it is so popular amongst companies in a variety of industries – but here are ten reasons why email marketing is seen by many as vital marketing tool.

10. Low-cost

One of the most obvious benefits of email marketing is its lower cost compared to mainstream marketing channels. There are no print or postage costs and no fees paid in exchange for exposure on a certain billboard, magazine or television channel. Email marketers might consider investing in specialist software to automate, track and evaluate their emails. Granted, there may be a small overhead for sending thousands of emails at a time, but these costs are far lower than what you would expect to pay using other marketing channels.

read more: https://goo.gl/u3rohr
visit: https://goo.gl/1JwIUI

Are you Missing Out on the Benefits of Local Search?

A Guide to #GooglePlaces
Are you Missing Out on the Benefits of Local Search?

Local Search has been incorporated into the results of #Google and #Bing for some time now as a method of segmenting search results for users looking for a business based on its location.

The aim of local search is to provide a search user with a selection of businesses near-by without the need to visit many different websites to find the locations or get contact information.

I still find that some business owners have not claimed their listing, and some that have at least put their business on the map have not filled out their profile or business details enough to have a chance against their competitors.

read more: https://goo.gl/Wrk2JR
visit: https://goo.gl/1JwIUI

25 Best Ways to Grow Your Social Media Presence

25 Best Ways to Grow Your Social Media Presence
#ideobiz #socialmedia

When it comes to social media, everyone wants in on the action. #Facebook, #Twitter, #Instagram, #Pinterest, and Google Plus are all highly active social media networks.

Not to mention the countless other little sites on the web today. Everyone wants to gain social media recognition for their business.

Grow Your Social Media Presence the Right Way

Having a good, or great, social media presence can help your business grow like wildflowers. But, this will only happen after you develop a large following and learn how to give them what they really want. Here are some great ways any business owner or marketer can increase their social media presence and help their business grow.

read more: https://goo.gl/xp8Iw5
visit: https://goo.gl/1JwIUI

What is an ALT Tag in #Emailmarketing?

The #Email #Marketing Superhero: ALT Tag

An ALT tag is coded text that is visible to the user when an image cannot be displayed. Think of ALT tags as your backup plan. When images don’t download automatically by an email client or the recipient chooses not to open your email, the alternative text will be displayed instead.
ALT tags are important for the following reasons:

  1. When an email client doesn’t automatically download images, ALT text gets your message across to the email recipient. In instances when you emails rely heavily on images, ALT tags come in handy.
  2. In the unfortunate situation where images cannot load due to a bad connection (or alien invasion), ALT tags come in to save the day just like your favorite childhood superhero to provide some context.
  3. One word: opportunity. Do you like missing opportunities? Me neither. ALT tags can be used to further entice an open, and if you don’t use them, you might just miss out.
Here’s an example of a Marketo email with ALT text. Although images were blocked on Gmail, the ALT text on the Marketo logo image (top left), the three social media buttons (top right), and the header banner reveal what the images would have shown. Even though these images are blocked, it clearly says “Leveraging Psychology in Digital Marketing,” making it clear to the recipient what we’re offering.


How To Understand Your Website Traffic Sources

#digitalmarketing #websitedesign
If you want to be successful at something, you have to do your research. Getting ahead of the competition requires diligence and hard work, and building a website is no different. Creating the most effective marketing strategies means knowing what kind of content your viewers most enjoy.

To evaluate this target audience, it’s important to determine where they’re coming from.

Understanding Different Website Traffic Sources Website traffic source information is divided into three basic categories: direct, referring, and search engine.