5 Steps to a Powerful Digital Marketing Strategy


5 Steps to a Powerful #DigitalMarketing Strategy

According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity. But here’s the thing: if you don’t have a plan in place how can you expect to grow and innovate, to measure meaningful results and to learn from past mistakes?

It’s time to stop panicking about next year or next month and start crafting a plan that can pack a powerful punch. We’ve selected the 5 most important steps that you, the decision maker should take to ensure that your digital marketing efforts create a real impact on your bottom line.

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Facts Digital Marketing for 2017


#DigitalMarketing  #bestdigitalmarketing #ideobiz

It’s gotten to the point where I don’t believe any of them, and find myself ignoring all of them, which is probably not the greatest approach. So what do we do?

We need facts. Since Google’s algorithm changes every 7 hours, thriving online is always going to be a moving target, so hard facts are a rarity. And oftentimes, what was a hard fact yesterday is old news today, and doesn’t even apply anymore.

So in the spirit of finding something actually helpful to you and your digital marketing efforts, let’s get into a few facts that we do know, and see how they might apply to you:


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10 benefits of Email Marketing


10 benefits of #emailmarketing


Email marketing is utilised by thousands of businesses of all sizes across the globe. Those who are unfamiliar with this method of advertising may not immediately understand why it is so popular amongst companies in a variety of industries – but here are ten reasons why email marketing is seen by many as vital marketing tool.






10. Low-cost

One of the most obvious benefits of email marketing is its lower cost compared to mainstream marketing channels. There are no print or postage costs and no fees paid in exchange for exposure on a certain billboard, magazine or television channel. Email marketers might consider investing in specialist software to automate, track and evaluate their emails. Granted, there may be a small overhead for sending thousands of emails at a time, but these costs are far lower than what you would expect to pay using other marketing channels.


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Are you Missing Out on the Benefits of Local Search?

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A Guide to #GooglePlaces
Are you Missing Out on the Benefits of Local Search?

Local Search has been incorporated into the results of #Google and #Bing for some time now as a method of segmenting search results for users looking for a business based on its location.

The aim of local search is to provide a search user with a selection of businesses near-by without the need to visit many different websites to find the locations or get contact information.

I still find that some business owners have not claimed their listing, and some that have at least put their business on the map have not filled out their profile or business details enough to have a chance against their competitors.

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25 Best Ways to Grow Your Social Media Presence

25 Best Ways to Grow Your Social Media Presence
#ideobiz #socialmedia

When it comes to social media, everyone wants in on the action. #Facebook, #Twitter, #Instagram, #Pinterest, and Google Plus are all highly active social media networks.

Not to mention the countless other little sites on the web today. Everyone wants to gain social media recognition for their business.

Grow Your Social Media Presence the Right Way

Having a good, or great, social media presence can help your business grow like wildflowers. But, this will only happen after you develop a large following and learn how to give them what they really want. Here are some great ways any business owner or marketer can increase their social media presence and help their business grow.




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What is an ALT Tag in #Emailmarketing?

The #Email #Marketing Superhero: ALT Tag

An ALT tag is coded text that is visible to the user when an image cannot be displayed. Think of ALT tags as your backup plan. When images don’t download automatically by an email client or the recipient chooses not to open your email, the alternative text will be displayed instead.
ALT tags are important for the following reasons:

  1. When an email client doesn’t automatically download images, ALT text gets your message across to the email recipient. In instances when you emails rely heavily on images, ALT tags come in handy.
  2. In the unfortunate situation where images cannot load due to a bad connection (or alien invasion), ALT tags come in to save the day just like your favorite childhood superhero to provide some context.
  3. One word: opportunity. Do you like missing opportunities? Me neither. ALT tags can be used to further entice an open, and if you don’t use them, you might just miss out.
Here’s an example of a Marketo email with ALT text. Although images were blocked on Gmail, the ALT text on the Marketo logo image (top left), the three social media buttons (top right), and the header banner reveal what the images would have shown. Even though these images are blocked, it clearly says “Leveraging Psychology in Digital Marketing,” making it clear to the recipient what we’re offering.


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How To Understand Your Website Traffic Sources


#digitalmarketing #websitedesign
If you want to be successful at something, you have to do your research. Getting ahead of the competition requires diligence and hard work, and building a website is no different. Creating the most effective marketing strategies means knowing what kind of content your viewers most enjoy.

To evaluate this target audience, it’s important to determine where they’re coming from.
 

Understanding Different Website Traffic Sources Website traffic source information is divided into three basic categories: direct, referring, and search engine. 


13 Ways To Increase Open Rates Of Your #EmailMarketing Campaign


#EmailMarketing is proven to be one of the best marketing system today. All you need to do is to create a list of subscribers email ID and send emails to promote your product.
Now, you have been working very hard to collect email IDs of a reasonable number of subscribers so as to send your e-mail campaign to them. But, what if most of the subscribers you are sending the campaign to do not open your email? What if they delete the mail without even opening it?
What will you do in such situations?
If you are looking answers to these questions, these
points will help you mitigate the situations and
increase your open rates exponentially----

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70+ Must Have Jquery Tutorials

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70+ Must Have #JqueryTutorials Ideobiz Solutions

Today we have assembled an awesome collection of some wicked jQuery tutorials from around the Web. We have confident that these #webdesign and #webdevelopment tutorials will arm you with all the necessary techniques in-order to achieve those latest #webdesign trends.

Lastly, it’s been an amazing 7 days and we are confident that these tutorials will arm you with all the latest tips and tricks to help you in evolving your design creations. Enjoy!

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